I founded Veterinary Prescriber in 2012 to meet the needs of veterinary practitioners who want independent information on veterinary medicines. I worked as an editor for 20 years on the Drug and Therapeutics Bulletin (DTB) under the Editorships of Dr Andrew Herxheimer and Professor Joe Collier. I had already experienced, as a hospital pharmacist, how the independent advice in DTB , and in particular its practical stance, could help in clinical practice. When I joined DTB I saw how editorial arrangements that confer independence (such as carrying no pharmaceutical advertising, and having an independent editorial team) allow the development of unbiased advice that is difficult to find elsewhere. My experience as an editor on DTB gave me skills in critical appraisal of evidence, in integrating different types of evidence with clinicians' views, and in communicating information in a succinct and practical way. As a pharmacist I have a broad technical and clinical knowledge and an understanding of the practical and regulatory aspects of medicines use. In my early career I worked in hospital pharmacy (as a drug information specialist) and in the pharmaceutical industry (in medical information and sales). I have a Masters degree in evidence-based pharmacotherapy. Writing drug evaluations for the World Health Organization essential medicines list, and roles in the International Society of Drug Bulletins (ISDB) gave me experience of international work in the world of independent information. I am a consultant to Prescrire International (the English language version of the French independent medical publication ([la revue Prescrire]). To keep in touch with clinical practice, I work a regular session in a rural independent community pharmacy where I see the occasional veterinary prescription.
Carl has been a musician most of his life since taking up the trombone aged 7. Progressing through youth orchestra and the Royal Northern College of Music, he ended up composing two symphonies as well as conducting choirs and orchestras the length and breadth of the country, including a stint with the Bohuslav Martinů Philharmonik in the Czech Republic. Carl was one of the very early adopters of new technology and multimedia presentation and performance. He has spent over 20 years teaching composition and music technology at some of the country's oldest and most prestigious academic institutions. It is this creative, multimedia approach that Carl brings to Veterinary Prescriber via his company Cloud Bass Alpha, designing the PDF articles as well as the website and the new multimedia content design. His experience in designing syllabuses and constructing schemes of work for various music courses has come in very handy for developing a systematic approach to creating Veterinary Prescriber's CPD modules.
I originally trained as a nurse but 17 years ago I switched into the world of medical publishing. I then spent nine years playing a key role in the production and development of Drug and Therapeutics Bulletin, a leading source of independent advice on medicines, and Treatment Notes, its sister publication for patients. I have spent the last eight years working as an independent health information specialist and medical writer. I am particularly interested in the clear communication of healthcare-related information to non-specialists. My portfolio is broad, ranging from writing and editing medical information for clinicians and pharmacists, through to the interpretation of complex medical information for patients and lay readers. Clients have included the Department of Health, NHS Trusts, health and social care organisations, pharmaceutical companies, and medical education and communication agencies. My particular skills include writing clear and appropriately targeted information for a wide range of audiences, including lay readers and professionals; rigorous gathering and assessment of health, scientific and clinical information; and translation of technical information into clear language for consumers.