Spotlight on Medicines: ADVET - March 2026 video for vets

Transcript

Hi, and welcome to Advet – part of Veterinary Prescriber’s Monthly Medicines News.

Every month, we take a real‑world advert for a veterinary product and ask three simple questions:
What is it claiming? How strong is the evidence? And what might the advert not be telling you?

In our latest issue, we look at a muscle health supplement for pets that makes some big promises about strength, mobility and recovery. It's one your clients might ask about. The advert sounds persuasive, but how well do those claims stand up when you look beyond the marketing and into the studies behind it?

That’s where Advet comes in. We sift through the promotional language, track down and assess the evidence, and highlight what you’d want to know before deciding whether to recommend or use a product in practice.

Advet is available exclusively to Veterinary Prescriber subscribers, as part of our independent, evidence‑based Medicines News service. If you’d like support to balance promotion with evidence, and to stay up to date with veterinary medicines in just a few focused minutes each month take control and head to veterinaryprescriber.org to subscribe.

Until next time, stay safe, and remember if you are getting information on veterinary medicines for free, ask yourself who is paying for it and why?