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      <image:caption>Pie chart showing breakdown of 2025 veterinary medicines authorisations in GB by animal species category. Source VMD PID</image:caption>
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      <image:caption>Pie chart showing breakdown of 2025 veterinary medicines authorisations in GB by therapeutic category. Source VMD PID.</image:caption>
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      <image:caption>Pie chart showing breakdown of 2025 veterinary medicines authorisations in GB according to whether new or generic. Source. VMD PID.</image:caption>
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      <image:caption>Pie chart showing breakdown of 2024 veterinary medicines authorisations in GB by animal species category</image:caption>
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      <image:title>carlrussell@veterinaryprescriber.org - New veterinary medicines in 2024 - Make it stand out</image:title>
      <image:caption>Pie chart showing breakdown of 2024 veterinary medicines authorisations in GB by therapeutic category</image:caption>
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      <image:caption>Pie chart showing breakdown of 2024 veterinary medicines authorisations in GB according to whether new or generic.</image:caption>
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      <image:title>carlrussell@veterinaryprescriber.org - Is the veterinary profession in the grip of the pharmaceutical industry?</image:title>
      <image:caption>This is the brief talk given by Andrea Tarr, founder of Veterinary Prescriber, at the Sceptical Vets debating evening during the RCVS Veterinary Evidence Today conference in Edinburgh on 1st November.</image:caption>
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      <image:caption>The image shows the spectrum of colours in visible light from blue through to red that is employed in the veterinary use of light therapy products.</image:caption>
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      <image:caption>Andrea Tarr, Founder and Director Veterinary Prescriber</image:caption>
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    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665791304-37PYDBQPSU9UJ315MHAU/image-asset.png</image:loc>
      <image:title>Veterinary consultants - Hazel Bentall</image:title>
      <image:caption>I have extensive experience of first opinion companion animal practice in various roles, including practice owner and clinical director. I was veterinary adviser to the NGRC, the regulator of licensed greyhound racing in the UK, and oversaw the doping control programme. I was also commissioned to assess the evidence for The Bateson Independent Inquiry into Dog Breeding. This highlighted the lack of robust evidence available to practitioners in the UK, and I decided to offer my help to Andrea in such a worthwhile venture as Veterinary Prescriber. Much of the information available in practice derives from promotional material and visits from reps - hardly unbiased. But Veterinary Prescriber is wholly independent, well qualified to assess the quality of data, and able to express it succinctly for ease of use and reference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665791330-RF5JM3FN7ARAPJC894MP/hazel-on-circular-transparent.png</image:loc>
      <image:title>Veterinary consultants - Hazel Bentall</image:title>
      <image:caption>I have extensive experience of first opinion companion animal practice in various roles, including practice owner and clinical director. I was veterinary adviser to the NGRC, the regulator of licensed greyhound racing in the UK, and oversaw the doping control programme. I was also commissioned to assess the evidence for The Bateson Independent Inquiry into Dog Breeding. This highlighted the lack of robust evidence available to practitioners in the UK, and she decided to offer her help to Andrea in such a worthwhile venture as Veterinary Prescriber. Much of the information available in practice derives from promotional material and visits from reps - hardly unbiased. But Veterinary Prescriber is wholly independent, well qualified to assess the quality of data, and able to express it succinctly for ease of use and reference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665791337-3RFA70X7TF998RIK084U/brian-on-circular-transparent.png</image:loc>
      <image:title>Veterinary consultants - Brian Faulkner</image:title>
      <image:caption>Brian graduated from Edinburgh Vet School in 1995 and worked in mixed practice before studying for an MBA at Nottingham Business School in 2000/1. He set up, developed and exited a cluster of veterinary practices in Suffolk between 2002 and 2009. Brian was The Petplan-UK Vet of the Year in 2008 and is Petplan Pet Insurance national media and PR vet. He completed a Masters in Applied Positive Psychology in 2009. Brian works in his own small animal veterinary practice 3 days a week. Over his 20 year career he has worked in over 250 veterinary practices as a clinician, consultant and confidence coach. Brian is a past President of the SPVS. He is honorary lecturer in entrepreneurship at Nottingham University, vice chair (business) at the European School of Veterinary Postgraduate studies and on the clinical advisory board for Pawsquad online veterinary services. In 2017 he raised £120,000 for Brooke Animal Hospital by running 10 marathons in 10 days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665791357-4G3C7DYH5I2CJ0HZTFIJ/Sarah-Kier-on-circular-transparent.png</image:loc>
      <image:title>Veterinary consultants - Sarah Keir</image:title>
      <image:caption>Sarah has worked in many areas of first-opinion practice since graduating from Glasgow vet school in 2002. At the start of her veterinary career she worked for 6 years in mainly farm-animal practice in Cumbria. She then moved south and more recently studied the BSAVA postgraduate certificate in small animal practice, obtaining Advanced Practitioner status in 2016. She has a passion for evidence-based practice and attended a course at the Centre for Evidence-based Veterinary Medicine (CEVM) at the University of Nottingham in 2016-17. As a committee member for the Small Animal Medicine Society (SAMSoc), she organises the Autumn meeting and is project leader for a primary-care study into diabetes mellitus in dogs. She has recently started a blog discussing non-clinical topics currently affecting vets, especially recruitment. When not vetting in its many forms, you can find Sarah in the kitchen or crafting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1634639278686-5EVKDVDFO3TL53J79EXY/Mattea-on-circular-transparent.gif</image:loc>
      <image:title>Veterinary consultants - Mattea Lenhoff</image:title>
      <image:caption>Mattea graduated from the RVC in 2007 and has worked in private and charity small animal general practice. Mattea joined the Goddard Veterinary Group’s Mandeville Veterinary Hospital in 2013 as a Senior Veterinary Surgeon. She became part of the management team in 2016 and achieved an MBA in 2017. Mattea combines her clinical knowledge with management and leadership expertise in her role of Hospital Manager and Regional Head Vet. Mattea has always had an interest in the safety and effectiveness of medicines along with other pet products and sits on the group’s clinical governance committee. In 2020 she led her team through the RCVS Practice Standards Scheme earning, for the first time, dual accreditation of Small Animal Veterinary Hospital and Emergency Service Clinic. Mattea is a qualified coach and NLP practitioner. Pleasures include seeking out exciting new experiences that often involve travel and food.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1627918196372-B1GQO7S51L3ZLXBMMJ6C/Nick-on-circular-transparent.gif</image:loc>
      <image:title>Veterinary consultants - Nick Lloyd</image:title>
      <image:caption>Nick graduated from Bristol Vet School in 2001 and worked in mixed practice in Devon as an assistant before becoming a partner there. After the practice was sold to IVC Evidensia he transferred to IVC's head office to work in their IT Dept as an advisor. In 2003 he joined SPVS Council and became responsible for IT Projects. That role led to him helping to found the Vet XML Consortium, which works to improve connectivity across the veterinary profession. In 2021 he became President of SPVS. Currently he works as a consultant supporting practices with IT projects and works as a small-animal locum. Clinically he has an interest in consulting skills and dermatology. Outside of the profession he is a father, husband, dancer and sailor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665791344-NS90QYZUNN0Q7FRGC04B/Ian-on-circular-transparent.jpg</image:loc>
      <image:title>Veterinary consultants - Ian Nicholson</image:title>
      <image:caption>Ian has been a RCVS and European specialist in Small Animal Surgery since 2011, having qualified from Bristol in 2000 and spent time in mixed practice, locuming/travelling, and small animal practice, before doing an internship (RVC) and residency (Cambridge). He set up the AVSTS Research Cooperative to try to help vets work together to publish bigger and more relevant studies, and works on the BSAVA Scientific Committee to help put science (systematic and meticulous observation, recording, sharing and reflection, aka evidence-based veterinary medicine) into the centre of veterinary life. He set up a practice with a friend on the Isle of Wight, Island VetCare Ltd, and does consultancy and educational work via Petsmiths Ltd. He has a young family and enjoys sailing around the Solent with them.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1642420327387-8OESPGRK7F4XJB9WMG1J/stephanie-on-circular-transparent.jpg</image:loc>
      <image:title>Veterinary consultants - Stephanie Writer-Davies</image:title>
      <image:caption>Stephanie Writer-Davies graduated from the University of Bristol in 1984, she spent 4 years in mixed practice before deciding that her main interests lay in the small animal field. She worked as an assistant in two practices in North London and Hertfordshire before starting her own practice in 1999, which she ran until 2018 when she left to pursue other interests within the profession. Stephanie maintains her connection with practice by working occasional locum shifts, but her current main role is with Colourful CPD, developing and delivering courses, particularly those aimed at veterinary nurses and focusing on consulting and communication skills. She is also an accredited NLP Practitioner. She is an active member of the Society of Practising Veterinary Surgeons (SPVS), being elected to Council in 2010 and joining the Officer team in 2012, initially as Hon PRO and then Hon Editor, in which role she helped produce Practice Life, the magazine of SPVS &amp; VPMA from 2013-2018. She is a past President of SPVS.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1759142148551-MFON4LYS46WGZSK8ZJP0/Caroline+and+Kevin.png</image:loc>
      <image:title>Veterinary consultants - Caroline Scobie</image:title>
      <image:caption>Caroline Scobie graduated from the University of Edinburgh in 2010 and has since worked as a General Practitioner at Westway Vets in Newcastle. She holds a CertAVP in Small Animal Medicine, completed in 2016, and has recently earned a Master’s degree in Evidence-Based Health Care from the University of Oxford. In her current role, Caroline divides her time between clinical work and contributing to the VetPartners Clinical Board Support Team. She previously served two terms as Chair of the VetPartners Small Animal Clinical Board.   Caroline has a particular interest in evidence-based diagnostics and is passionate about promoting and supporting the application of Evidence-Based Veterinary Medicine in general practice.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1759142305424-6FPW2N49LG2ZV0LUEDJK/Eliabeth+Wright+phot.jpg</image:loc>
      <image:title>Veterinary consultants - Eliabeth Wright</image:title>
      <image:caption>After studying at The Robert Gordon University, Liz qualified as a pharmacist in 2003.  She spent 3 years in community pharmacy before making the move to the veterinary world at The University of Edinburgh, Royal (Dick) School of Veterinary Studies.  She completed a PgDip in Veterinary Pharmacy with Harper Adams University between 2010 and 2012, and is currently working towards a PgCert in Academic Practice. Liz splits her time between managing the Hospital for Small Animal, Equine Hospital, and Farm Practice dispensaries and teaching undergraduates pharmacy practice and legislation.  She has particular interests in adherence and concordance in relation to medicines, evidence based medicine, and quality assurance.  Liz also co-chairs the Hospital for Small Animal Antimicrobial Stewardship Committee and is a member of the Clinical Governance Committee. Liz writes for BSAVA and has contributed to both the Guide to the Use of Veterinary Medicines and the Textbook of Veterinary Nursing.  She is a member of the Veterinary Educators of Pharmacology Special Interest Group and works to improve pharmacology teaching for veterinary undergraduates. When not working, Liz spends time with her young family, reading, and dancing.</image:caption>
    </image:image>
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    <loc>https://www.veterinaryprescriber.org/home</loc>
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  <url>
    <loc>https://www.veterinaryprescriber.org/editorial-team-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665928309-1JDNQQ884V0M3C3140N4/image-asset.png</image:loc>
      <image:title>Editorial Team - Andrea Tarr</image:title>
      <image:caption>I founded Veterinary Prescriber in 2012 to create a source of independent information on veterinary medicines. I had worked as an editor for 20 years on the Drug and Therapeutics Bulletin under the Editorships of Dr Andrew Herxheimer and Professor Joe Collier. In pharmacy practice I had already experienced how the independent advice in DTB , and in particular its practical stance, could help in clinical practice. When I joined DTB I saw how editorial arrangements that confer independence (such as carrying no pharmaceutical advertising, and having an independent editorial team) allow the development of unbiased advice that is difficult to find elsewhere. I have a Masters in evidence-based pharmacotherapy and skills in critical appraisal of evidence, in integrating different types of evidence with clinicians' views, and in communicating information in a succinct and practical way. As a pharmacist I have a broad technical and clinical knowledge and an understanding of the practical and regulatory aspects of medicines use. In my early career I worked in hospital pharmacy (as a drug information specialist) and in the pharmaceutical industry (in medical information and sales). I work a regular session in a rural independent community pharmacy where I see the occasional veterinary prescription.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665928505-XNLMKMPW8JTXHIWB5Y8M/Andrea-on-circular-transparent.png</image:loc>
      <image:title>Editorial Team - Andrea Tarr</image:title>
      <image:caption>I founded Veterinary Prescriber in 2012 to create a source of independent information on veterinary medicines. I had worked as an editor for 20 years on the Drug and Therapeutics Bulletin under the Editorships of Dr Andrew Herxheimer and Professor Joe Collier. In pharmacy practice I had already experienced how the independent advice in DTB , and in particular its practical stance, could help in clinical practice. When I joined DTB I saw how editorial arrangements that confer independence (such as carrying no pharmaceutical advertising, and having an independent editorial team) allow the development of unbiased advice that is difficult to find elsewhere. I have a Masters in evidence-based pharmacotherapy and skills in critical appraisal of evidence, in integrating different types of evidence with clinicians' views, and in communicating information in a succinct and practical way. As a pharmacist I have a broad technical and clinical knowledge and an understanding of the practical and regulatory aspects of medicines use. In my early career I worked in hospital pharmacy (as a drug information specialist) and in the pharmaceutical industry (in medical information and sales). Since 2018 I have been a member of the Veterinary Products Committee, an independent multi-disciplinary committee that advises the UK’s veterinary medicines regulator, the Veterinary Medicines Directorate.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1626949920146-JC26PHDVDFDNMG538KBF/Carl-on-circular-transparent.jpg</image:loc>
      <image:title>Editorial Team - Carl Russell</image:title>
      <image:caption>Carl has been a musician most of his life since taking up the trombone aged 7. Progressing through youth orchestra and the Royal Northern College of Music, he ended up composing two symphonies as well as conducting choirs and orchestras the length and breadth of the country, including a stint with the Bohuslav Martinů Philharmonic in the Czech Republic. Carl was one of the very early adopters of new technology and multimedia presentation and performance. He has spent over 20 years teaching composition and music technology at some of the country's oldest and most prestigious academic institutions. It is this creative, multimedia approach that Carl brings to Veterinary Prescriber. He works on the website, the multimedia content design, and project manages all the coding and development. His experience in designing syllabuses and constructing schemes of work for various music courses has come in very handy for developing a systematic approach to creating Veterinary Prescriber's CPD modules.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665928523-ZP6AGROLVZCVJOLRY6I8/kathryn-wareham.png</image:loc>
      <image:title>Editorial Team - Kathryn Wareham</image:title>
      <image:caption>I qualified from the Royal Veterinary College in 2005 and practised as a first opinion veterinary surgeon before completing a PhD in immunology at the University of Sheffield. I spent several years working as a post-doctoral researcher in biomedical sciences, before returning to the veterinary world as a post-doctoral researcher at Nottingham Veterinary School within the Centre for Evidence-Based Veterinary Medicine (CEVM). Whilst at the CEVM I underwent training in literature searching and critical appraisal, was involved in many research projects, as well as teaching final year undergraduates the principles of EBVM. At the CEVM I was involved in developing BestBETs for Vets, an on-line resource of short evidence summaries for practitioners. I author and publish BestBETs both on the website and open access in the Veterinary Record, a process which has helped to develop excellent skills in structured literature searching for the evidence, critical appraisal and clear written communication of findings. My research experiences include assessing the quality and potential sponsorship bias existing with the veterinary clinical trials literature, qualitative interviewing and systematic reviewing. I have also developed, reviewed and edited educational materials for CPD on EBVM, contributed materials for the BSAVA Masters in Clinical Veterinary Research and lectured at BSAVA. I am currently working as an independent evidence-based veterinary medicine consultant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1759142538166-BQ3BED1SUNBBTICG1DY2/helen-on-transparent.png</image:loc>
      <image:title>Editorial Team - Rosie Hughes</image:title>
      <image:caption>Rosie is a registered veterinary surgeon, who qualified from the University of Glasgow in 2014. Since graduating she has worked in mixed practice roles both in the UK and overseas. She spent 5 years working in New Zealand, where she combined her love of travel with acquiring clinical experience in different farming systems. She has always been passionate about animal welfare and the quality of care provided to her patients. This includes appropriate antibiotic stewardship and the importance of doing our part to reduce antimicrobial resistance (AMR) in the veterinary sector. She works for RCVS Knowledge as AMR Project Officer, where her role is to coordinate and help support the organisations AMR initiatives. This includes working with steering groups, stakeholders, and multiple professional bodies to support the veterinary profession, by providing resources and education on the responsible use of medicines and the importance of an evidence-based approach to prescribing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1623665928321-MFJGLSZCYPYLERCAJHUK/emily-on-circular-transparent.png</image:loc>
      <image:title>Editorial Team - Emily Newsom-Davis</image:title>
      <image:caption>I originally trained as a nurse but 17 years ago I switched into the world of medical publishing. I then spent nine years playing a key role in the production and development of Drug and Therapeutics Bulletin, a leading source of independent advice on medicines, and Treatment Notes, its sister publication for patients. I have spent the last eight years working as an independent health information specialist and medical writer. I am particularly interested in the clear communication of healthcare-related information to non-specialists. My portfolio is broad, ranging from writing and editing medical information for clinicians and pharmacists, through to the interpretation of complex medical information for patients and lay readers. Clients have included the Department of Health, NHS Trusts, health and social care organisations, pharmaceutical companies, and medical education and communication agencies. My particular skills include writing clear and appropriately targeted information for a wide range of audiences, including lay readers and professionals; rigorous gathering and assessment of health, scientific and clinical information; and translation of technical information into clear language for consumers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c72c32fa2fbd6a12c7a0c2/1682003604155-TGY7U0K51AJTHNTUUDRO/Jacoby-on-circular.jpg</image:loc>
      <image:title>Editorial Team - Jacoby Patterson</image:title>
      <image:caption>I qualified as a doctor and specialised in Public Health Medicine to consultant level. I have been involved in Evidence Based Medicine, systematic reviewing, critical appraisal and editing since 2000. I have worked with many organisations including the BMJ Evidence Centre (Clinical Evidence, Action Sets, Point of Care/Best Practice), Drug and Therapeutics Bulletin, Warwick University, the York Health Economics Consortium, British Association for Sexual Health and HIV, British HIV Association, Crawley hospice, University of Southampton, Sure Start Whitley, Berkshire Healthcare NHS Trust, UCL, Milton Keynes PCT, the Institute of Education, WHO, the BNF and the Gates Foundation. My particular interests are the collection and analysis of unbiased evidence and clear presentation of information.</image:caption>
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    <loc>https://www.veterinaryprescriber.org/practice-subscription</loc>
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    <lastmod>2023-04-06</lastmod>
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    <lastmod>2024-02-22</lastmod>
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      <image:title>Members Content Samples - Medicines and the environment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.veterinaryprescriber.org/members-content-samples/single-drug-reviews</loc>
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      <image:title>Members Content Samples - Single product reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Members Content Samples - Product group reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.veterinaryprescriber.org/members-content-samples/preparing-for-an-rcvs-practice-standards-scheme-assessment-or-vmd-inspection</loc>
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      <image:title>Members Content Samples - Preparing for an RCVS Practice Standards Scheme Assessment or VMD inspection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Members Content Samples - Companion-Animal parasiticides - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Members Content Samples - Practical, safe and legal use of medicines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.veterinaryprescriber.org/members-content-samples/tag/chewable</loc>
    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.veterinaryprescriber.org/members-content-samples/tag/worms</loc>
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  <url>
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  <url>
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  <url>
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    <loc>https://www.veterinaryprescriber.org/members-content-samples/tag/tramadol</loc>
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  <url>
    <loc>https://www.veterinaryprescriber.org/members-content-samples/tag/grapiprant</loc>
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  <url>
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  <url>
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  <url>
    <loc>https://www.veterinaryprescriber.org/members-content-samples/tag/tigilanol</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.veterinaryprescriber.org/members-content-samples/tag/CDs</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.veterinaryprescriber.org/members-content-samples/tag/antibiotics</loc>
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